Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
Topic: Marketing (3)
Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual
A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual
Throughout USAGov’s history, we’ve relied on the expertise of federal agencies to help fulfill our mission of giving the public clear, accurate information about government services and programs. Connecting regularly keeps us up-to-date with agencies’ priorities and activities. We do this in many ways.
Topics: Marketing, Content, Multilingual
Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.
Topics: Marketing, Content, User Experience and Accessibility, Design and Development
Over the years, the structure and the volume of content on USA.gov has changed as the Internet has matured and user needs have evolved.
Topics: Marketing, Content, Design and Development
Earlier this year, we shared a blog post about our methods for surveying our bilingual email subscribers. We wanted to learn more about our users, their needs and preferences, to serve them better.
Topics: Marketing, Content, Performance and Analytics
The USAGov team plays a challenging, but important role in times of national disaster in helping people across the country prepare for and recover from disasters. To do this, we use different tactics across our channels to ensure we are delivering accurate, helpful information to those who needed it most.
Topics: Marketing, Content, Multilingual
For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.
Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual
One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.
Topics: Marketing, Content, Design and Development, Performance and Analytics
USAGov, Search.gov and Vote.gov work to make it easier for people to find information from their government about the services they need. Follow our journey and help us learn as we go.
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