USA.gov Blog

Topic: Design and Development

Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español

User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.

June 30, 2020 Read More

Topics: Content, Design and Development, Performance and Analytics, Multilingual

“Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response

USAGov receives and responds to questions directly from the public in many ways: through social media, on page surveys on USA.gov and USAGov en Español, and through chats and calls. One powerful tool in the USAGov toolbelt is our interactive voice response (IVR) system in both English and Spanish through the USAGov Contact Center.

June 23, 2020 Read More

Topics: Content, User Experience and Accessibility, Design and Development, Multilingual

How USA.gov Is Making Its COVID-19 Content Easier to Find

During the coronavirus pandemic, government websites are working to make their COVID-19-related content easier for people to find in search engine results. They’re doing it by using SpecialAnnouncement schema.org tags.

Visit this blog post from Digital.gov to get a clear explanation of how these tags work, and find out what USA.gov is learning by using them.

 

June 02, 2020 Read More

Topics: Content, User Experience and Accessibility, Design and Development, Multilingual

Press or Say 1: USAGov Expands Its Use of Interactive Voice Response

A significant part of USAGov’s work is to answer the public’s questions about government through our USAGov Contact Center. In 2019, we received more than 430,000 calls. Our agents answered many requests for other agencies’ phone numbers and questions about the status of applications, payments, or personal information. We believed that we could answer these requests more efficiently by expanding our use of interactive voice response (IVR). An IVR is an automated system that routes callers on a phone tree, based on their voice responses or pressing a specific button on their phone keypad.

March 24, 2020 Read More

Topics: User Experience and Accessibility, Design and Development, Multilingual

USAGov’s Chatbot Users Talk Back: Find Out What They’re Teaching Us

Earlier this year, we piloted our USAGov chatbot to help visitors find answers to their questions about scams and fraud. After the launch, we made tweaks to the interface based on customer feedback and usage data. 

November 19, 2019 Read More

Topics: User Experience and Accessibility, Design and Development, Multilingual

USAGov’s Tips to Kickstart your Video Strategy

Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.

September 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

Adopting a Content Design Mindset

Over the years, the structure and the volume of content on USA.gov has changed as the Internet has matured and user needs have evolved.

August 27, 2019 Read More

Topics: Marketing, Content, Design and Development

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

Asking More About Our Email Audience: Survey Project Process

One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.

June 28, 2019 Read More

Topics: Marketing, Content, Design and Development, Performance and Analytics

Celebrating Our “Quinceañero”

After 15 years, GobiernoUSA.gov, the trusted source of government information in Spanish, begins a new era. As part of our fifteen year celebration, we are announcing our new name: USAGov en Español.

November 27, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Multilingual

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

Sign Up for Updates