USA.gov Blog

USAGov is the official guide to government services and information for the public. Its outreach team connects people to that information through USA.gov and USAGov en Español social media, email, and other delivery channels. 2021 was a busy year for the outreach team. Here are a few highlights: 

USAGov’s mission is to make government information accessible and easy to understand. To help fulfill that mission, our Outreach team builds and grows relationships with agency partners, supporting their public engagement campaigns to reach more people. 

For over a decade, USA.gov and USAGov en Español have used Twitter to reach the public and amplify information for our agency partners. 

2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too. 

Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.

Scammers are everywhere. And they’re always looking for new ways to separate people from their money. 

While digging through website analytics data, we uncovered scam websites pretending to be USA.gov.  

USAGov tries to incorporate unique perspectives into our program from different team members. One way we do this is by working with college students and recent grads on specific projects or through long-term programs. They join the USAGov family and contribute to UX research, social media management, and many other projects. 

When hosting students at your agency, these tips from our own USAGov intern, Jessie Chen can help both students and agencies be successful contributors and managers.

How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.

Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.

A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.