USA.gov Blog

Topic: Marketing

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

Asking More About Our Email Audience: 2018 Survey Project Process - Part 1

One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.

June 28, 2019 Read More

Topics: Marketing, Content, Design and Development, Performance and Analytics

Level Up Your Email Marketing with List Hygiene

When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t the only metric to track. 

June 12, 2019 Read More

Topics: Marketing

Celebrating Our “Quinceañero”

After 15 years, GobiernoUSA.gov, the trusted source of government information in Spanish, begins a new era. As part of our fifteen year celebration, we are announcing our new name: USAGov en Español.

November 27, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Multilingual

Three Things to Expect from a Partnership with USAGov

The outreach team has been partnering with federal agencies for years to share government information with the public. Recently, we launched our partnership toolkit to demonstrate exactly what our team does, show which agencies we’ve teamed up with in the past, and initiate conversations with potential new partners.

November 05, 2018 Read More

Topics: Marketing

Recent Grads Talk Takeaways on USAGov Rotation

The Emerging Leaders Program (ELP) at GSA is a two-year Pathways program for recent graduates to transition from college to a career in government. Each participant rotates through up to seven different offices within the agency, working closely with team members and learning about the work before being permanently placed. The program offers networking opportunities, in-depth trainings on technical and leadership skills, and previews a variety of career tracks.

August 30, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics

Five Tips I Quickly Learned Leading a Team

Here are some key things I've learned while leading the outreach team — from sprint lengths and editorial calendars, to meeting overload and how to learn to lead more effectively.

August 15, 2018 Read More

Topics: Marketing

Why USAGov is Shifting Focus to Instagram, Over Snapchat

Social media is a key part of USAGov’s outreach efforts, which aim to connect the public with government information and services quickly and easily. As we all know, social media is continually evolving, and we try to adapt accordingly.

June 27, 2018 Read More

Topics: Marketing

HIV.gov and USA.gov: Working Together to Better Serve Users

This blog was originally posted on HIV.gov on May 29, 2018.

June 06, 2018 Read More

Topics: Marketing

How Content and Marketing Joined Forces for Tax Season

Over the course of tax season, our content and marketing teams worked together to help our audience better understand the ins and outs of filing taxes and other important steps in the process. We collaborated on messaging for our various platforms including targeted email and social media. We covered many important tax topics, from finding out if you qualify for the Earned Income Tax Credit to avoiding refund scams.

April 25, 2018 Read More

Topics: Marketing

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

Sign Up for Updates