USA.gov Blog

Topic: Marketing

USAGov’s Tips to Kickstart your Video Strategy

Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.

September 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

Adopting a Content Design Mindset

Over the years, the structure and the volume of content on USA.gov has changed as the Internet has matured and user needs have evolved.

August 27, 2019 Read More

Topics: Marketing, Content, Design and Development

Asking More About Our Email Audience: Survey Project Results

Earlier this year, we shared a blog post about our methods for surveying our bilingual email subscribers. We wanted to learn more about our users, their needs and preferences, to serve them better.

August 06, 2019 Read More

Topics: Marketing, Content, Performance and Analytics

Five Quick Tips for Sharing Information During an Emergency

The USAGov team plays a challenging, but important role in times of national disaster in helping people across the country prepare for and recover from disasters. To do this, we use different tactics across our channels to ensure we are delivering accurate, helpful information to those who needed it most.

July 23, 2019 Read More

Topics: Marketing, Content, Multilingual

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

Asking More About Our Email Audience: Survey Project Process

One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.

June 28, 2019 Read More

Topics: Marketing, Content, Design and Development, Performance and Analytics

Level Up Your Email Marketing with List Hygiene

When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t the only metric to track. 

June 12, 2019 Read More

Topics: Marketing

Celebrating Our “Quinceañero”

After 15 years, GobiernoUSA.gov, the trusted source of government information in Spanish, begins a new era. As part of our fifteen year celebration, we are announcing our new name: USAGov en Español.

November 27, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Multilingual

Three Things to Expect from a Partnership with USAGov

The outreach team has been partnering with federal agencies for years to share government information with the public. Recently, we launched our partnership toolkit to demonstrate exactly what our team does, show which agencies we’ve teamed up with in the past, and initiate conversations with potential new partners.

November 05, 2018 Read More

Topics: Marketing

Recent Grads Talk Takeaways on USAGov Rotation

The Emerging Leaders Program (ELP) at GSA is a two-year Pathways program for recent graduates to transition from college to a career in government. Each participant rotates through up to seven different offices within the agency, working closely with team members and learning about the work before being permanently placed. The program offers networking opportunities, in-depth trainings on technical and leadership skills, and previews a variety of career tracks.

August 30, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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