USA.gov Blog

Topic: Marketing

Beta.USA.gov and Beta.USA.gov en Español are Live!

We’ve been on a journey at USAGov to reimagine how we deliver content to our users. And we’re excited to announce that we just released beta.USA.gov and beta.USA.gov en Español to the public!

October 31, 2022 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Multilingual

Join USAGov en Español for Our Annual Hispanic Heritage Month Twitter Chat

For the last few years during Hispanic Heritage Month, USAGov en Español has partnered with federal agencies in a Twitter chat to let people know about official government information and services in Spanish. If you’re part of a government agency, we invite you to take part in this year’s chat on October 6, 2022 at 1 PM ET.

September 28, 2022 Read More

Topics: Marketing, Content, User Experience and Accessibility, Multilingual

How USAGov Engaged With the Public in 2021: 3 Examples

USAGov is the official guide to government services and information for the public. Its outreach team connects people to that information through USA.gov and USAGov en Español social media, email, and other delivery channels. 2021 was a busy year for the outreach team. Here are a few highlights: 

April 12, 2022 Read More

Topics: Marketing, Content, Performance and Analytics, Multilingual

Three Ways USAGov Outreach Can Help with Your Agency's Next Campaign

USAGov’s mission is to make government information accessible and easy to understand. To help fulfill that mission, our Outreach team builds and grows relationships with agency partners, supporting their public engagement campaigns to reach more people. 

November 17, 2021 Read More

Topics: Marketing, Content, Performance and Analytics, Multilingual

Twitter Chats as Effective Outreach: A Reflection on National Consumer Protection Week 2021

For over a decade, USA.gov and USAGov en Español have used Twitter to reach the public and amplify information for our agency partners. 

July 13, 2021 Read More

Topics: Marketing, Content, Performance and Analytics, Multilingual

Partner Spotlight: Informing the Public About the 2020 Census

2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too. 

May 04, 2021 Read More

Topics: Marketing, Content, Performance and Analytics, Multilingual

USAGov’s Guide to Instagram

Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.

March 09, 2021 Read More

Topics: Marketing, Content, Performance and Analytics

How USAGov Cracked a Cybercrime Using Free Web Analytics Tools

Scammers are everywhere. And they’re always looking for new ways to separate people from their money. 

While digging through website analytics data, we uncovered scam websites pretending to be USA.gov.  

November 05, 2020 Read More

Topics: Marketing, Content

Lessons Learned While Balancing a Part-Time Job with USAGov and Being a Full-Time Student

USAGov tries to incorporate unique perspectives into our program from different team members. One way we do this is by working with college students and recent grads on specific projects or through long-term programs. They join the USAGov family and contribute to UX research, social media management, and many other projects. 

When hosting students at your agency, these tips from our own USAGov intern, Jessie Chen can help both students and agencies be successful contributors and managers.

October 26, 2020 Read More

Topics: Marketing, Content

Facebook, Twitter, and Short Links: What USAGov Learned from Social Media Users

How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.

September 30, 2020 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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