USA.gov Blog

Topic: Marketing

Six Things We Learned From Our @USAGov Instagram Audit

Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.

August 25, 2020 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual

When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter

A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.

July 22, 2020 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual

Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners

Throughout USAGov’s history, we’ve relied on the expertise of federal agencies to help fulfill our mission of giving the public clear, accurate information about government services and programs. Connecting regularly keeps us up-to-date with agencies’ priorities and activities. We do this in many ways.

April 21, 2020 Read More

Topics: Marketing, Content, Multilingual

USAGov’s Tips to Kickstart your Video Strategy

Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.

September 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

Adopting a Content Design Mindset

Over the years, the structure and the volume of content on USA.gov has changed as the Internet has matured and user needs have evolved.

August 27, 2019 Read More

Topics: Marketing, Content, Design and Development

Asking More About Our Email Audience: Survey Project Results

Earlier this year, we shared a blog post about our methods for surveying our bilingual email subscribers. We wanted to learn more about our users, their needs and preferences, to serve them better.

August 06, 2019 Read More

Topics: Marketing, Content, Performance and Analytics

Five Quick Tips for Sharing Information During an Emergency

The USAGov team plays a challenging, but important role in times of national disaster in helping people across the country prepare for and recover from disasters. To do this, we use different tactics across our channels to ensure we are delivering accurate, helpful information to those who needed it most.

July 23, 2019 Read More

Topics: Marketing, Content, Multilingual

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

Asking More About Our Email Audience: Survey Project Process

One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.

June 28, 2019 Read More

Topics: Marketing, Content, Design and Development, Performance and Analytics

Level Up Your Email Marketing with List Hygiene

When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t the only metric to track. 

June 12, 2019 Read More

Topics: Marketing

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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