USA.gov Blog

Topic: Marketing

Twitter Chats as Effective Outreach: A Reflection on National Consumer Protection Week 2021

For over a decade, USA.gov and USAGov en Español have used Twitter to reach the public and amplify information for our agency partners. 

July 13, 2021 Read More

Topics: Marketing, Content, Performance and Analytics, Multilingual

Partner Spotlight: Informing the Public About the 2020 Census

2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too. 

May 04, 2021 Read More

Topics: Marketing, Content, Performance and Analytics, Multilingual

USAGov’s Guide to Instagram

Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.

March 09, 2021 Read More

Topics: Marketing, Content, Performance and Analytics

How USAGov Cracked a Cybercrime Using Free Web Analytics Tools

Scammers are everywhere. And they’re always looking for new ways to separate people from their money. 

While digging through website analytics data, we uncovered scam websites pretending to be USA.gov.  

November 05, 2020 Read More

Topics: Marketing, Content

Lessons Learned While Balancing a Part-Time Job with USAGov and Being a Full-Time Student

USAGov tries to incorporate unique perspectives into our program from different team members. One way we do this is by working with college students and recent grads on specific projects or through long-term programs. They join the USAGov family and contribute to UX research, social media management, and many other projects. 

When hosting students at your agency, these tips from our own USAGov intern, Jessie Chen can help both students and agencies be successful contributors and managers.

October 26, 2020 Read More

Topics: Marketing, Content

Facebook, Twitter, and Short Links: What USAGov Learned from Social Media Users

How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.

September 30, 2020 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics

Six Things We Learned From Our @USAGov Instagram Audit

Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.

August 25, 2020 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual

When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter

A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.

July 22, 2020 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual

Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners

Throughout USAGov’s history, we’ve relied on the expertise of federal agencies to help fulfill our mission of giving the public clear, accurate information about government services and programs. Connecting regularly keeps us up-to-date with agencies’ priorities and activities. We do this in many ways.

April 21, 2020 Read More

Topics: Marketing, Content, Multilingual

USAGov’s Tips to Kickstart your Video Strategy

Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.

September 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

Sign Up for Updates