USA.gov Blog

Topic: Performance and Analytics

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

Asking More About Our Email Audience: 2018 Survey Project Process - Part 1

One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.

June 28, 2019 Read More

Topics: Marketing, Content, Design and Development, Performance and Analytics

Researching and Implementing Sticky Navigation in USAGov

USAGov and USAGov en Español offer a wide range of government information and services organized by topics to make it easy for people to find what they’re looking for. But navigating through different sections within our sites could be challenging and overwhelming for our visitors, especially first-time users.

May 03, 2019 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

Recent Grads Talk Takeaways on USAGov Rotation

The Emerging Leaders Program (ELP) at GSA is a two-year Pathways program for recent graduates to transition from college to a career in government. Each participant rotates through up to seven different offices within the agency, working closely with team members and learning about the work before being permanently placed. The program offers networking opportunities, in-depth trainings on technical and leadership skills, and previews a variety of career tracks.

August 30, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics

Call Center Listening Sessions: A Direct Path to the Voice of the Customer

The Contact Center team handles all calls, chats, and emails coming to USAGov from the general public, for help navigating government services and information. We provide a multi-channel shared service platform to serve those who have questions ranging from housing assistance to how to file taxes.

March 21, 2018 Read More

Topics: Performance and Analytics

A Summary of FY18 Q1 Performance Metrics

Every quarter, the Analytics team provides a summary of various performance metrics on our different channels. Here are overall trends from the first quarter (Q1) of FY18.

March 01, 2018 Read More

Topics: Performance and Analytics

5 Most Popular Search Topics on USA.gov in 2017

View the accessible version of the 2017 Top 5 Most Popular Search Topics in USA.gov infographic.

January 05, 2018 Read More

Topics: Performance and Analytics

5 Most Popular Search Topics on USA.gov in 2016

View the accessible version of the 2016 Top 5  Most Popular Search Topics in USA.gov infographic.

December 27, 2016 Read More

Topics: Content, Performance and Analytics

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit.

November 23, 2016 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

Analytics Success Series: USA.gov

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user

October 18, 2016 Read More

Topics: Performance and Analytics

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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