It has been one year since the World Health Organization declared COVID-19 a pandemic. Since that time, people have had many questions and concerns about their health, safety, and financial security.
Topic: Performance and Analytics
It has been one year since the World Health Organization declared COVID-19 a pandemic. Since that time, people have had many questions and concerns about their health, safety, and financial security.
Topics: Content, User Experience and Accessibility, Performance and Analytics
Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.
Topics: Marketing, Content, Performance and Analytics
The top 20 pages in 2020 for USAGov en Español represent a mix of interests. Topics included the coronavirus pandemic, election season, travel and immigration, and life in the U.S. Find out which pages were most popular in English on USA.gov in 2020.
Topics: Content, User Experience and Accessibility, Performance and Analytics, Multilingual
The coronavirus and election season dominated not just news headlines but USA.gov's top 20 pages for 2020 as well. Find out what the top pages were for USAGov en Español in 2020.
Topics: Content, User Experience and Accessibility, Performance and Analytics, Multilingual
How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics
Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual
The USAGov Contact Center helps people find information on federal agencies, programs, benefits, services, and more by phone and chat in both English and Spanish. Each month, we do a deep dive to analyze what kind of information users are looking for, so we can learn about them and their needs.
Topics: Content, User Experience and Accessibility, Performance and Analytics, Multilingual
A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual
User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.
Topics: Content, Design and Development, Performance and Analytics, Multilingual
Take a look at the Top USA.gov Queries from Google in 2019 and compare.
Topics: Content, User Experience and Accessibility, Performance and Analytics