Topic: Performance and Analytics
2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too.
It has been one year since the World Health Organization declared COVID-19 a pandemic. Since that time, people have had many questions and concerns about their health, safety, and financial security.
Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.
The top 20 pages in 2020 for USAGov en Español represent a mix of interests. Topics included the coronavirus pandemic, election season, travel and immigration, and life in the U.S. Find out which pages were most popular in English on USA.gov in 2020.
The coronavirus and election season dominated not just news headlines but USA.gov's top 20 pages for 2020 as well. Find out what the top pages were for USAGov en Español in 2020.
How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.
Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
The USAGov Contact Center helps people find information on federal agencies, programs, benefits, services, and more by phone and chat in both English and Spanish. Each month, we do a deep dive to analyze what kind of information users are looking for, so we can learn about them and their needs.
A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.