USA.gov Blog

Topic: Performance and Analytics

A Summary of FY18 Q1 Performance Metrics

Every quarter, the Analytics team provides a summary of various performance metrics on our different channels. Here are overall trends from the first quarter (Q1) of FY18.

March 01, 2018 Read More

Topics: Performance and Analytics

5 Most Popular Search Topics on USA.gov in 2017

View the accessible version of the 2017 Top 5 Most Popular Search Topics in USA.gov infographic.

January 05, 2018 Read More

Topics: Performance and Analytics

5 Most Popular Search Topics on USA.gov in 2016

View the accessible version of the 2016 Top 5  Most Popular Search Topics in USA.gov infographic.

December 27, 2016 Read More

Topics: Content, Performance and Analytics

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit.

November 23, 2016 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

Analytics Success Series: USA.gov

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user

October 18, 2016 Read More

Topics: Performance and Analytics

Tim Lowden: Helping Make Government Analytics More Open

A fortuitous twist of fate led a Global Communications major with a focus in Public Diplomacy to become the acting program manager for the Digital Analytics Program (DAP). Tim Lowden, learned early on that “life can’t be scripted and that nothing’s ever going to follow the exact path you set.”

June 23, 2016 Read More

Topics: Performance and Analytics

Quantitative Research on Kids.gov

As part of USAGov’s efforts to assess and improve Kids.gov, we reviewed a variety of metrics to get a clearer understanding of how visitors have been using the site. This data--in combination with the qualitative research--is helping to guide our recommendations for the website.

May 31, 2016 Read More

Topics: User Experience and Accessibility, Performance and Analytics

Top Searches: The Government's Most Popular Search Topics This Month

What do the people want? A simple question with no simple answer.

May 19, 2016 Read More

Topics: Performance and Analytics

Qualitative Research for Kids.gov - Conversations With Our Audience

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

May 10, 2016 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics

Kids.gov Reenvisioned

At USAGov we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov -- a site focused on providing information and resources to parents, teachers, and kids. In a cross-organizational effort, individuals from the marketing, user experience, and performance measurement teams have joined forces to “reenvision” the site’s content and presentation to better suit the public’s needs.

April 21, 2016 Read More

Topics: Performance and Analytics

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