USA.gov Blog

Topic: Performance and Analytics

Qualitative Research for Kids.gov - Conversations With Our Audience

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

May 10, 2016 Read More

Topics: Content, Design and Development, Marketing, Performance and Analytics, User Experience and Accessibility

Kids.gov Reenvisioned

At USAGov we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov -- a site focused on providing information and resources to parents, teachers, and kids. In a cross-organizational effort, individuals from the marketing, user experience, and performance measurement teams have joined forces to “reenvision” the site’s content and presentation to better suit the public’s needs.

April 21, 2016 Read More

Topics: Performance and Analytics

Why We Launched A Snapchat Account and How We'll Measure Success

Yesterday, we shared our Snapchat account with the public. After weeks of testing the tool to iron out kinks and determine how we’d make content accessible, we were excited to go public when the official government-friendly terms of service were signed.

March 30, 2016 Read More

Topics: Performance and Analytics

What do Mac & Cheese and Power of Attorneys Have in Common?

They ranked among our top three most popular emails in 2015.

January 27, 2016 Read More

Topics: Content, Marketing, Performance and Analytics, User Experience and Accessibility

5 Most Popular Search Topics on USA.gov in 2015

Visitors to USA.gov searched for over 10,000 di fferent words or phrases in 2015. Many of these terms are di fferent, but have similar meanings—like jobs and careers. We grouped these terms into categories and sub-categories in order to get a larger view of what people want from the government. The most popular search topics this year were related to:

December 29, 2015 Read More

Topics: Content, Performance and Analytics

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