Each quarter at USAGov, our data tells us a little bit about what's on people's minds. From April to June 2021, we saw a renewed interest in travel information and a big drop in demand for information on unemployment benefits. See what else we discovered.
Topics:
Content,
User Experience and Accessibility,
Performance and Analytics
For over a decade, USA.gov and USAGov en Español have used Twitter to reach the public and amplify information for our agency partners.
Topics:
Marketing,
Content,
Performance and Analytics,
Multilingual
2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too.
Topics:
Marketing,
Content,
Performance and Analytics,
Multilingual
It has been one year since the World Health Organization declared COVID-19 a pandemic. Since that time, people have had many questions and concerns about their health, safety, and financial security.
Topics:
Content,
User Experience and Accessibility,
Performance and Analytics
Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.
Topics:
Marketing,
Content,
Performance and Analytics
The top 20 pages in 2020 for USAGov en Español represent a mix of interests. Topics included the coronavirus pandemic, election season, travel and immigration, and life in the U.S. Find out which pages were most popular in English on USA.gov in 2020.
Topics:
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual
How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.
Topics:
Marketing,
Content,
User Experience and Accessibility,
Performance and Analytics
Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
Topics:
Marketing,
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual
The USAGov Contact Center helps people find information on federal agencies, programs, benefits, services, and more by phone and chat in both English and Spanish. Each month, we do a deep dive to analyze what kind of information users are looking for, so we can learn about them and their needs.
Topics:
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual