USA.gov Blog

Topic: Marketing

Five Tips I Quickly Learned Leading a Team

Here are some key things I've learned while leading the outreach team — from sprint lengths and editorial calendars, to meeting overload and how to learn to lead more effectively.

August 15, 2018 Read More

Topics: Marketing

Why USAGov is Shifting Focus to Instagram, Over Snapchat

Social media is a key part of USAGov’s outreach efforts, which aim to connect the public with government information and services quickly and easily. As we all know, social media is continually evolving, and we try to adapt accordingly.

June 27, 2018 Read More

Topics: Marketing

HIV.gov and USA.gov: Working Together to Better Serve Users

This blog was originally posted on HIV.gov on May 29, 2018.

June 06, 2018 Read More

Topics: Marketing

How Content and Marketing Joined Forces for Tax Season

Over the course of tax season, our content and marketing teams worked together to help our audience better understand the ins and outs of filing taxes and other important steps in the process. We collaborated on messaging for our various platforms including targeted email and social media. We covered many important tax topics, from finding out if you qualify for the Earned Income Tax Credit to avoiding refund scams.

April 25, 2018 Read More

Topics: Marketing

Using 2017 Email Success to Springboard into 2018

Email is an easy, time-saving way for us to connect the public with government information and services. We strive to provide clear information about relevant topics to our more than 850,000 subscribers, in hopes that our emails will stand out in inboxes overflowing with news alerts and sales offers.

March 14, 2018 Read More

Topics: Marketing

Facebook Live: How We Do It and What We Learned in Year One

Almost a year ago, we started broadcasting live on Facebook. In that time, we learned a lot about what works and what doesn’t. As a result, we hosted Facebook Live events that were better scripted, tackled more complex topics, and most importantly, were more engaging to our audience.

February 21, 2018 Read More

Topics: Marketing

How USAGov Helped Shape the Digital Response in Puerto Rico

This event was originally posted on DigitalGov University on January 9, 2018.

February 14, 2018 Read More

Topics: Marketing

When Collaborating With Influencers Becomes a Life-Saving Tactic

When Hurricane Maria slammed into Puerto Rico, it caused a total collapse of the traditional communication infrastructure. People on the island turned to radio and social media as a lifeline. Family members on the mainland searched for information they could easily share via text.

February 07, 2018 Read More

Topics: Marketing

Introducing the Marketing Lab

In government, the word “marketing” often carries a negative connotation. But whether you call it outreach or communications or marketing, government often has a need to get key information to the public.

January 24, 2018 Read More

Topics: Marketing

Five Communication Tactics We Used During the 2017 Hurricane Season

In 2017, it was nearly impossible to turn on the news or go on social media without hearing stories about hurricanes across Texas, Florida, the U.S. Virgin Islands, and Puerto Rico.

January 10, 2018 Read More

Topics: Marketing

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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