Topic: Marketing

When Collaborating With Influencers Becomes a Life-Saving Tactic

When Hurricane Maria slammed into Puerto Rico, it caused a total collapse of the traditional communication infrastructure. People on the island turned to radio and social media as a lifeline. Family members on the mainland searched for information they could easily share via text.

February 07, 2018 Read More

Topics: Marketing

Introducing the Marketing Lab

In government, the word “marketing” often carries a negative connotation. But whether you call it outreach or communications or marketing, government often has a need to get key information to the public.

January 24, 2018 Read More

Topics: Marketing

Five Communication Tactics We Used During the 2017 Hurricane Season

In 2017, it was nearly impossible to turn on the news or go on social media without hearing stories about hurricanes across Texas, Florida, the U.S. Virgin Islands, and Puerto Rico.

January 10, 2018 Read More

Topics: Marketing

Making It Easier for You to Work with USAGov

The USAGov Outreach team regularly collaborates with government agencies to promote their missions, programs, and services. However, most agencies only learn they can easily work with us by word-of-mouth.

December 12, 2017 Read More

Topics: Marketing

What's in a Name?

So, you've probably heard: We have a new name.

February 12, 2017 Read More

Topics: Marketing

USAGov's Six Predictions for 2017

The USAGov team wants to share our 2017 predictions with you! We asked staff members about their goals for USAGov and all of government digital services and we got plenty of great  ideas. Here are six of our favorites:

December 30, 2016 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Every first week of every month, USAGov's marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act as a reminder of what's coming up that month that contributors need to be aware of. It also gives a heads up to our Analytics Team about what promotions could be the causes of increased website visits, email, and social media traffic.

November 22, 2016 Read More

Topics: Marketing, Content

Social Media Data Deep Dive: Turning Findings into Action

GobiernoUSA, just like, is part of a unique effort with a large mission, to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention to is social media; and we routinely measure how our efforts are going.

October 25, 2016 Read More

Topics: Marketing, Multilingual

Change Comes to USAGov's Historic Publication Program

We recently marked the end of an era at USAGov as we transferred management of our  publication distribution program to the Government Publishing Office (GPO) facility in Pueblo, Colorado. The decision was difficult, but necessary to focus more resources online.

October 18, 2016 Read More

Topics: Marketing, Content, Multilingual

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

October 03, 2016 Read More

Topics: Marketing, Content

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USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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