USA.gov Blog

Topic: Content

How We Used Customer Comments to Improve Our Housing Section

In order to understand if certain pages and sections of our website effectively help customers complete their tasks, we run page-level and pop-up surveys that allow people to leave feedback and tell us what was helpful or what wasn’t.

April 04, 2018 Read More

Topics: Content

5 Steps for Creating Keyword Labels for Better Search

A core component of the USAGov content team’s job is to make sure the public can find what it’s looking for on our site. One of the main ways we do that is by researching to zero in on the keywords people are using when they search for a topic. Then we incorporate those keywords into our page titles and content summaries.

March 07, 2018 Read More

Topics: Content

A New Metric to Help Us Measure Our Content Efficiency

After our content team moved to a more agile method of working, we also started to look at the metrics we use to measure the success of our work. To help us with that, our analytics team developed a new metric we’re experimenting with called the content efficiency metric.

September 11, 2017 Read More

Topics: Content

Becoming an Agile Content Team

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process.

May 15, 2017 Read More

Topics: Content

USAGov's Six Predictions for 2017

The USAGov team wants to share our 2017 predictions with you! We asked staff members about their goals for USAGov and all of government digital services and we got plenty of great  ideas. Here are six of our favorites:

December 30, 2016 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

5 Most Popular Search Topics on USA.gov in 2016

View the accessible version of the 2016 Top 5  Most Popular Search Topics in USA.gov infographic.

December 27, 2016 Read More

Topics: Content, Performance and Analytics

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit.

November 23, 2016 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Every first week of every month, USAGov's marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act as a reminder of what's coming up that month that contributors need to be aware of. It also gives a heads up to our Analytics Team about what promotions could be the causes of increased website visits, email, and social media traffic.

November 22, 2016 Read More

Topics: Marketing, Content

Change Comes to USAGov's Historic Publication Program

We recently marked the end of an era at USAGov as we transferred management of our  publication distribution program to the Government Publishing Office (GPO) facility in Pueblo, Colorado. The decision was difficult, but necessary to focus more resources online.

October 18, 2016 Read More

Topics: Marketing, Content, Multilingual

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

October 03, 2016 Read More

Topics: Marketing, Content

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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