USA.gov Blog

Topic: Content

USAGov's Six Predictions for 2017

The USAGov team wants to share our 2017 predictions with you! We asked staff members about their goals for USAGov and all of government digital services and we got plenty of great  ideas. Here are six of our favorites:

December 30, 2016 Read More

Topics: Content, Design and Development, Marketing, User Experience and Accessibility

5 Most Popular Search Topics on USA.gov in 2016

View the accessible version of the 2016 Top 5  Most Popular Search Topics in USA.gov infographic.

December 27, 2016 Read More

Topics: Content, Performance and Analytics

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit.

November 23, 2016 Read More

Topics: Content, Performance and Analytics, User Experience and Accessibility

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Every first week of every month, USAGov's marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act as a reminder of what's coming up that month that contributors need to be aware of. It also gives a heads up to our Analytics Team about what promotions could be the causes of increased website visits, email, and social media traffic.

November 22, 2016 Read More

Topics: Content, Marketing

Change Comes to USAGov's Historic Publication Program

We recently marked the end of an era at USAGov as we transferred management of our  publication distribution program to the Government Publishing Office (GPO) facility in Pueblo, Colorado. The decision was difficult, but necessary to focus more resources online.

October 18, 2016 Read More

Topics: Content, Multilingual, Marketing

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

October 03, 2016 Read More

Topics: Content, Marketing

The New Vote.gov: Leaner, Faster and Multi-Lingual

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Administration.

September 27, 2016 Read More

Topics: Content, User Experience and Accessibility

Where Content and Marketing Meet: An Email Case Study

Content marketing is everywhere and you're hearing more about it every day—but how do you do it well?

July 07, 2016 Read More

Topics: Content, Marketing

Joining Forces with BusinessUSA to Better Serve Our Nation's Businesses

Four years ago, BusinessUSA launched with a mission to revolutionize the way government provides services to small businesses and exporters. Using technology to erase bureaucratic boundaries, BusinessUSA streamlined the way businesses find and get what they need from government.  This “no wrong door” approach combined resources from over 800 websites and created a single point of entry for businesses looking to grow and expand.  

June 29, 2016 Read More

Topics: Content

Qualitative Research for Kids.gov - Conversations With Our Audience

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

May 10, 2016 Read More

Topics: Content, Design and Development, Marketing, Performance and Analytics, User Experience and Accessibility

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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