USA.gov Blog

Topic: Content

Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners

Throughout USAGov’s history, we’ve relied on the expertise of federal agencies to help fulfill our mission of giving the public clear, accurate information about government services and programs. Connecting regularly keeps us up-to-date with agencies’ priorities and activities. We do this in many ways.

April 21, 2020 Read More

Topics: Marketing, Content, Multilingual

Top Searches on USA.gov in 2019

Take a look at the Top USA.gov Queries from Google in 2019 and compare.

February 11, 2020 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

Top USA.gov Queries from Google in 2019

Take a look at the Top Searches on USA.gov in 2019 and compare.

February 11, 2020 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

USAGov Contact Center: Five Most Popular Questions from May to August 2019

USAGov manages a contact center that answers questions from the public via phone and chat in both English and Spanish. We analyze the types of questions we get so we can learn about our users and their needs. This data allows us to continuously revise and improve the ways we’re providing services to our audience, not just through the USAGov Contact Center, but online at USA.gov, and through outreach and social media as well. 

October 07, 2019 Read More

Topics: Content, User Experience and Accessibility, Multilingual

SEO Tips for Content Writing

When it comes to writing content for the web, we can’t ignore Search Engine Optimization (SEO). It doesn’t matter how great your content is if the user can’t find it quickly. That’s why a good relationship between SEO and content is key to improve content visibility.

September 23, 2019 Read More

Topics: Content, Performance and Analytics

USAGov’s Tips to Kickstart your Video Strategy

Right now, the common denominator across all online platforms seems to be video. Whether it’s breaking news or information about a long existing government program, video content is a powerful way to present information.

September 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development

Adopting a Content Design Mindset

Over the years, the structure and the volume of content on USA.gov has changed as the Internet has matured and user needs have evolved.

August 27, 2019 Read More

Topics: Marketing, Content, Design and Development

Asking More About Our Email Audience: Survey Project Results

Earlier this year, we shared a blog post about our methods for surveying our bilingual email subscribers. We wanted to learn more about our users, their needs and preferences, to serve them better.

August 06, 2019 Read More

Topics: Marketing, Content, Performance and Analytics

Five Quick Tips for Sharing Information During an Emergency

The USAGov team plays a challenging, but important role in times of national disaster in helping people across the country prepare for and recover from disasters. To do this, we use different tactics across our channels to ensure we are delivering accurate, helpful information to those who needed it most.

July 23, 2019 Read More

Topics: Marketing, Content, Multilingual

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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