Our Blog

We just recently released an updated design of our home pages to make it easier for the public to get answers to their top government questions. The new structure, content, and look and feel are based on data from top searches and analytics, top questions to the call center, and user behavior learned during usability testing.

The USAGov team wants to share our 2017 predictions with you! We asked staff members about their goals for USAGov and all of government digital services and we got plenty of great  ideas. Here are six of our favorites:

View the accessible version of the 2016 Top 5 Most Popular Search Topics in USA.gov infographic.

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit.

Every first week of every month, USAGov's marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act as a reminder of what's coming up that month that contributors need to be aware of. It also gives a heads up to our Analytics Team about what promotions could be the causes of increased website visits, email, and social media traffic.

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission, to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention to is social media; and we routinely measure how our efforts are going.

We recently marked the end of an era at USAGov as we transferred management of our  publication distribution program to the Government Publishing Office (GPO) facility in Pueblo, Colorado. The decision was difficult, but necessary to focus more resources online.

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user

Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Administration.