Our Blog

In government, the word “marketing” often carries a negative connotation. But whether you call it outreach or communications or marketing, government often has a need to get key information to the public.

In 2017, it was nearly impossible to turn on the news or go on social media without hearing stories about hurricanes across Texas, Florida, the U.S. Virgin Islands, and Puerto Rico.

View the accessible version of the 2017 Top 5 Most Popular Search Topics in USA.gov infographic.

After studying the latest research and monitoring trends with our Twitter audience, we are experimenting with three new ways to better connect with Spanish speakers.  

The USAGov Outreach team regularly collaborates with government agencies to promote their missions, programs, and services. However, most agencies only learn they can easily work with us by word-of-mouth.

After our content team moved to a more agile method of working, we also started to look at the metrics we use to measure the success of our work. To help us with that, our analytics team developed a new metric we’re experimenting with called the content efficiency metric.

The mission of USAGov is to make vital information and services accessible to the American people, and we’re always seeking innovative new ways to further that goal. Last year, we initiated an effort to explore methods of getting feedback from the public about their experiences accessing key government services.

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process.

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not.

So, you've probably heard: We have a new name.