After studying the latest research and monitoring trends with our Twitter audience, we are experimenting with three new ways to better connect with Spanish speakers.
After studying the latest research and monitoring trends with our Twitter audience, we are experimenting with three new ways to better connect with Spanish speakers.
Topics: Multilingual
The USAGov Outreach team regularly collaborates with government agencies to promote their missions, programs, and services. However, most agencies only learn they can easily work with us by word-of-mouth.
Topics: Marketing
After our content team moved to a more agile method of working, we also started to look at the metrics we use to measure the success of our work. To help us with that, our analytics team developed a new metric we’re experimenting with called the content efficiency metric.
Topics: Content
The mission of USAGov is to make vital information and services accessible to the American people, and we’re always seeking innovative new ways to further that goal. Last year, we initiated an effort to explore methods of getting feedback from the public about their experiences accessing key government services.
In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process.
Topics: Content
Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not.
We just recently released an updated design of our home pages to make it easier for the public to get answers to their top government questions. The new structure, content, and look and feel are based on data from top searches and analytics, top questions to the call center, and user behavior learned during usability testing.
Topics: Design and Development
The USAGov team wants to share our 2017 predictions with you! We asked staff members about their goals for USAGov and all of government digital services and we got plenty of great ideas. Here are six of our favorites:
Topics: Marketing, Content, User Experience and Accessibility, Design and Development
View the accessible version of the 2016 Top 5 Most Popular Search Topics in USA.gov infographic.
Topics: Content, Performance and Analytics
USAGov, Search.gov and Vote.gov work to make it easier for people to find information from their government about the services they need. Follow our journey and help us learn as we go.
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