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Four years ago, BusinessUSA launched with a mission to revolutionize the way government provides services to small businesses and exporters. Using technology to erase bureaucratic boundaries, BusinessUSA streamlined the way businesses find and get what they need from government.  This “no wrong door” approach combined resources from over 800 websites and created a single point of entry for businesses looking to grow and expand.  

A fortuitous twist of fate led a Global Communications major with a focus in Public Diplomacy to become the acting program manager for the Digital Analytics Program (DAP). Tim Lowden, learned early on that “life can’t be scripted and that nothing’s ever going to follow the exact path you set.”

At USAGov, we’re constantly evaluating the programs we operate to ensure that they’re still meeting the needs of our users.  In some cases, this leads to a decision that our resources can be better spent elsewhere and that we should decommission a product.  This is never an easy decision, but given the rate of change online, it’s an important part of ensuring that we’re using our resources in the best way possible to help the public find government information and services.

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers.

“Ultimately, knowing what drives us puts us in the driver’s seat.” – Susan M. Schneider

As part of USAGov’s efforts to assess and improve Kids.gov, we reviewed a variety of metrics to get a clearer understanding of how visitors have been using the site. This data--in combination with the qualitative research--is helping to guide our recommendations for the website.

We’ve discussed our rebranding efforts over a series of blog posts — from the initial research, to choosing our name, to creating a logo. This final installment talks about where we go from here.

What do the people want? A simple question with no simple answer.

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

At USAGov we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov -- a site focused on providing information and resources to parents, teachers, and kids. In a cross-organizational effort, individuals from the marketing, user experience, and performance measurement teams have joined forces to “reenvision” the site’s content and presentation to better suit the public’s needs.