How Content and Marketing Joined Forces for Tax Season

Over the course of tax season, our content and marketing teams worked together to help our audience better understand the ins and outs of filing taxes and other important steps in the process. We collaborated on messaging for our various platforms including targeted email and social media. We covered many important tax topics, from finding out if you qualify for the Earned Income Tax Credit to avoiding refund scams.

April 25, 2018 Read More

Topics: Marketing

How We Developed User-Friendly Content Templates

Content on the and websites provides information on many different government benefits, services, and programs. We group the content into various taxonomy buckets to make it easier for people to find what they are looking for. But after listening to user feedback, we realized that content about different programs wasn’t always written in the same style and format, which made it hard for people to find what they were looking for across topics.

April 19, 2018 Read More

Topics: Content

Lessons Learned Building a Web Tool for Small Businesses

The process of searching for and bidding on federal government contracts is complicated, and last year our research revealed that it was an area the public needed help navigating.

April 11, 2018 Read More

Topics: Design and Development

How We Used Customer Comments to Improve Our Housing Section

In order to understand if certain pages and sections of our website effectively help customers complete their tasks, we run page-level and pop-up surveys that allow people to leave feedback and tell us what was helpful or what wasn’t.

April 04, 2018 Read More

Topics: Content

Call Center Listening Sessions: A Direct Path to the Voice of the Customer

The Contact Center team handles all calls, chats, and emails coming to USAGov from the general public, for help navigating government services and information. We provide a multi-channel shared service platform to serve those who have questions ranging from housing assistance to how to file taxes.

March 21, 2018 Read More

Topics: Performance and Analytics

Using 2017 Email Success to Springboard into 2018

Email is an easy, time-saving way for us to connect the public with government information and services. We strive to provide clear information about relevant topics to our more than 850,000 subscribers, in hopes that our emails will stand out in inboxes overflowing with news alerts and sales offers.

March 14, 2018 Read More

Topics: Marketing

5 Steps for Creating Keyword Labels for Better Search

A core component of the USAGov content team’s job is to make sure the public can find what it’s looking for on our site. One of the main ways we do that is by researching to zero in on the keywords people are using when they search for a topic. Then we incorporate those keywords into our page titles and content summaries.

March 07, 2018 Read More

Topics: Content

A Summary of FY18 Q1 Performance Metrics

Every quarter, the Analytics team provides a summary of various performance metrics on our different channels. Here are overall trends from the first quarter (Q1) of FY18.

March 01, 2018 Read More

Topics: Performance and Analytics

Facebook Live: How We Do It and What We Learned in Year One

Almost a year ago, we started broadcasting live on Facebook. In that time, we learned a lot about what works and what doesn’t. As a result, we hosted Facebook Live events that were better scripted, tackled more complex topics, and most importantly, were more engaging to our audience.

February 21, 2018 Read More

Topics: Marketing

How USAGov Helped Shape the Digital Response in Puerto Rico

This event was originally posted on DigitalGov University on January 9, 2018.

February 14, 2018 Read More

Topics: Marketing

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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