USA.gov Blog

A Summary of FY18 Q1 Performance Metrics

Every quarter, the Analytics team provides a summary of various performance metrics on our different channels. Here are overall trends from the first quarter (Q1) of FY18.

March 01, 2018 Read More

Topics: Performance and Analytics

Facebook Live: How We Do It and What We Learned in Year One

Almost a year ago, we started broadcasting live on Facebook. In that time, we learned a lot about what works and what doesn’t. As a result, we hosted Facebook Live events that were better scripted, tackled more complex topics, and most importantly, were more engaging to our audience.

February 21, 2018 Read More

Topics: Marketing

How USAGov Helped Shape the Digital Response in Puerto Rico

This event was originally posted on DigitalGov University on January 9, 2018.

February 14, 2018 Read More

Topics: Marketing

When Collaborating With Influencers Becomes a Life-Saving Tactic

When Hurricane Maria slammed into Puerto Rico, it caused a total collapse of the traditional communication infrastructure. People on the island turned to radio and social media as a lifeline. Family members on the mainland searched for information they could easily share via text.

February 07, 2018 Read More

Topics: Marketing

Using Journey Mapping to Streamline Processes Across Agencies

Some people experience challenges navigating government services -- especially if they need to work with more than one agency. Based on this premise, we set out to find out how agencies could share information with one another to improve the customer experience.

January 30, 2018 Read More

Introducing the Marketing Lab

In government, the word “marketing” often carries a negative connotation. But whether you call it outreach or communications or marketing, government often has a need to get key information to the public.

January 24, 2018 Read More

Topics: Marketing

Five Communication Tactics We Used During the 2017 Hurricane Season

In 2017, it was nearly impossible to turn on the news or go on social media without hearing stories about hurricanes across Texas, Florida, the U.S. Virgin Islands, and Puerto Rico.

January 10, 2018 Read More

Topics: Marketing

5 Most Popular Search Topics on USA.gov in 2017

View the accessible version of the 2017 Top 5 Most Popular Search Topics in USA.gov infographic.

January 05, 2018 Read More

Topics: Performance and Analytics

A New Direction for GobiernoUSA.gov's Social Presence

After studying the latest research and monitoring trends with our Twitter audience, we are experimenting with three new ways to better connect with Spanish speakers.  

December 19, 2017 Read More

Topics: Multilingual

Making It Easier for You to Work with USAGov

The USAGov Outreach team regularly collaborates with government agencies to promote their missions, programs, and services. However, most agencies only learn they can easily work with us by word-of-mouth.

December 12, 2017 Read More

Topics: Marketing

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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