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In 1975, Warren Snaider was a few years into his job at GSA’s two-person Federal Information Center in Sacramento, Calif., when he was confronted by a man wearing a suit and tie and obviously carrying a gun. The federal office was located inside the U.S. courthouse and the metal detectors had not yet arrived in the aftermath of the attempted assassination of President Ford.

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public.  

Earlier this year, we dramatically overhauled both the content and design of USA.gov and GobiernoUSA.gov. On the back end, we moved to a structured content model that allows content to be created once and used everywhere. We also reorganized teams to support all of these changes.

We at USAGov are thrilled to be included as the premier commitment in the National Action Plan for Open Government.  For government to truly operate as a transparent, efficient and responsive system, its information and services must be citizen-centered and pre-emptive.  That’s our commitment to you.

The answer may surprise you. It takes time, resources and actual money. Why prepare a video for something that can be written about and released in a shorter time span at a much lower cost? This question is now the new normal. But are we asking the right question?

Welcome to the new USAGov blog. Here you’ll find insights about the digital front door to the government and learn more about our efforts to improve the public’s experience with government.

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences.

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services.

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity.

Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas also serve as a check to make sure your organization’s actions meet the needs of the majority of customers, including visitors to your website, contact center, in-person visits, and interactive voice response (IVR) self service customers.