Our Blog

Earlier this year, we dramatically overhauled both the content and design of USA.gov and GobiernoUSA.gov. On the back end, we moved to a structured content model that allows content to be created once and used everywhere. We also reorganized teams to support all of these changes.

We at USAGov are thrilled to be included as the premier commitment in the National Action Plan for Open Government.  For government to truly operate as a transparent, efficient and responsive system, its information and services must be citizen-centered and pre-emptive.  That’s our commitment to you.

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services.

Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas also serve as a check to make sure your organization’s actions meet the needs of the majority of customers, including visitors to your website, contact center, in-person visits, and interactive voice response (IVR) self service customers.