USAGov’s mission is to make government information accessible and easy to understand. To help fulfill that mission, our Outreach team builds and grows relationships with agency partners, supporting their public engagement campaigns to reach more people.
Topics:
Marketing,
Content,
Performance and Analytics,
Multilingual
For over a decade, USA.gov and USAGov en Español have used Twitter to reach the public and amplify information for our agency partners.
Topics:
Marketing,
Content,
Performance and Analytics,
Multilingual
Finding contact information for a federal department or agency is a top task at USA.gov and USAGov en Español. Our A-Z Index of U.S. Government Departments and Agencies directory is a popular feature and the result of many years of user testing and website user metrics.
Topics:
Content,
User Experience and Accessibility,
Design and Development,
Multilingual
2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too.
Topics:
Marketing,
Content,
Performance and Analytics,
Multilingual
The top 20 pages in 2020 for USAGov en Español represent a mix of interests. Topics included the coronavirus pandemic, election season, travel and immigration, and life in the U.S. Find out which pages were most popular in English on USA.gov in 2020.
Topics:
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual
Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
Topics:
Marketing,
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual
The USAGov Contact Center helps people find information on federal agencies, programs, benefits, services, and more by phone and chat in both English and Spanish. Each month, we do a deep dive to analyze what kind of information users are looking for, so we can learn about them and their needs.
Topics:
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual
A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy.
Topics:
Marketing,
Content,
User Experience and Accessibility,
Performance and Analytics,
Multilingual
User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.
Topics:
Content,
Design and Development,
Performance and Analytics,
Multilingual