2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too.
Topic: Content (5)
2020 posed an interesting challenge for the USAGov outreach team. We needed to focus on getting the latest pandemic information to the public, and we wanted to collaborate with agency experts to promote other timely and important topics too.
Topics: Marketing, Content, Performance and Analytics, Multilingual
It has been one year since the World Health Organization declared COVID-19 a pandemic. Since that time, people have had many questions and concerns about their health, safety, and financial security.
Topics: Content, User Experience and Accessibility, Performance and Analytics
Social media is a powerful tool that can help government agencies connect directly to the people they serve. Agencies have been using Facebook and Twitter for years. But many are still unlocking the power of Instagram to share resources in an engaging, simple manner.
Topics: Marketing, Content, Performance and Analytics
The top 20 pages in 2020 for USAGov en Español represent a mix of interests. Topics included the coronavirus pandemic, election season, travel and immigration, and life in the U.S. Find out which pages were most popular in English on USA.gov in 2020.
Topics: Content, User Experience and Accessibility, Performance and Analytics, Multilingual
The coronavirus and election season dominated not just news headlines but USA.gov's top 20 pages for 2020 as well. Find out what the top pages were for USAGov en Español in 2020.
Topics: Content, User Experience and Accessibility, Performance and Analytics, Multilingual
Scammers are everywhere. And they’re always looking for new ways to separate people from their money.
USAGov tries to incorporate unique perspectives into our program from different team members. One way we do this is by working with college students and recent grads on specific projects or through long-term programs. They join the USAGov family and contribute to UX research, social media management, and many other projects.
When hosting students at your agency, these tips from our own USAGov intern, Jessie Chen can help both students and agencies be successful contributors and managers.
How do people use Facebook and Twitter differently? Do they know which accounts and links in social media posts they can trust? What started as a USAGov study of people’s thoughts about short links in Facebook and Twitter posts taught us more than we were expecting.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics
Social media is a key part of the USAGov outreach strategy. It helps us share quick and clear information directly with the public. We regularly review our social media channels to see where we’re getting the best return on our investment.
Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics, Multilingual
The USAGov Contact Center helps people find information on federal agencies, programs, benefits, services, and more by phone and chat in both English and Spanish. Each month, we do a deep dive to analyze what kind of information users are looking for, so we can learn about them and their needs.
Topics: Content, User Experience and Accessibility, Performance and Analytics, Multilingual
USAGov, Search.gov and Vote.gov work to make it easier for people to find information from their government about the services they need. Follow our journey and help us learn as we go.
Discover more about: