USA.gov Blog

Asking More About Our Email Audience: Survey Project Results

Earlier this year, we shared a blog post about our methods for surveying our bilingual email subscribers. We wanted to learn more about our users, their needs and preferences, to serve them better.

August 06, 2019 Read More

Topics: Marketing, Content, Performance and Analytics

Five Quick Tips for Sharing Information During an Emergency

The USAGov team plays a challenging, but important role in times of national disaster in helping people across the country prepare for and recover from disasters. To do this, we use different tactics across our channels to ensure we are delivering accurate, helpful information to those who needed it most.

July 23, 2019 Read More

Topics: Marketing, Content, Multilingual

USAGov: Always Evolving, Always Connecting People With Their Government

For nearly 50 years, USAGov has been working to serve every person and every government agency. Our history has been full of change, and never static as we improve people’s lives by connecting them with the government services and information they need.

July 10, 2019 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Performance and Analytics, Multilingual

Asking More About Our Email Audience: Survey Project Process

One of the 2018 goals for our email outreach efforts was to learn more about our audience. Though in the past we had performed different exercises to do so -- email-level data analysis, content testing, and persona development to name a few -- we decided nothing beats being able to ask questions directly to our subscribers.

June 28, 2019 Read More

Topics: Marketing, Content, Design and Development, Performance and Analytics

Level Up Your Email Marketing with List Hygiene

When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t the only metric to track. 

June 12, 2019 Read More

Topics: Marketing

Our First Round of Updates to the USAGov Chatbot

One of our core principles behind the USAGov chatbot is consistent, iterative improvements. We recently released our newest batch of small changes and wanted to share them with you.

May 14, 2019 Read More

Topics: Content, User Experience and Accessibility

Researching and Implementing Sticky Navigation in USAGov

USAGov and USAGov en Español offer a wide range of government information and services organized by topics to make it easy for people to find what they’re looking for. But navigating through different sections within our sites could be challenging and overwhelming for our visitors, especially first-time users.

May 03, 2019 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

Breaking into Artificial Intelligence: Meet Our USAGov ChatBot!

We’ve wanted to try out artificial intelligence (AI) for a few years. We get tons of questions from the public, and wanted to see if automation could help us answer them quicker. We also knew that scams are one of the top tasks for our website and contact center audiences. In late 2018, we blended our exploration of AI and expertise in scams to launch our chatbot.

April 03, 2019 Read More

Topics: Content, User Experience and Accessibility

Figuring Out 508? 5 Insights on Accessibility

Section 508 of the Rehabilitation Act of 1973 requires federal agencies to create products and information that give employees and members of the public with disabilities access that’s “comparable to the access available to others.” But 45 years in, many teams and organizations across government still struggle to meet this mandate.

February 11, 2019 Read More

Topics: User Experience and Accessibility

Celebrating Our “Quinceañero”

After 15 years, GobiernoUSA.gov, the trusted source of government information in Spanish, begins a new era. As part of our fifteen year celebration, we are announcing our new name: USAGov en Español.

November 27, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Multilingual

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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