Level Up Your Email Marketing with List Hygiene

When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t the only metric to track. Engagement rates, like open ratesand click-through rates, are important metrics and tracking them can tell you how engaged and interested your audience is in your content.

June 12, 2019 Read More

Topics: Marketing

Our First Round of Updates to the USAGov Chatbot

One of our core principles behind the USAGov chatbot is consistent, iterative improvements. We recently released our newest batch of small changes and wanted to share them with you.

May 14, 2019 Read More

Topics: Content, User Experience and Accessibility

Researching and Implementing Sticky Navigation in USAGov

USAGov and USAGov en Español offer a wide range of government information and services organized by topics to make it easy for people to find what they’re looking for. But navigating through different sections within our sites could be challenging and overwhelming for our visitors, especially first-time users.

May 03, 2019 Read More

Topics: Content, User Experience and Accessibility, Performance and Analytics

Breaking into Artificial Intelligence: Meet Our USAGov ChatBot!

We’ve wanted to try out artificial intelligence (AI) for a few years. We get tons of questions from the public, and wanted to see if automation could help us answer them quicker. We also knew that scams are one of the top tasks for our website and contact center audiences. In late 2018, we blended our exploration of AI and expertise in scams to launch our chatbot.

April 03, 2019 Read More

Topics: Content, User Experience and Accessibility

Figuring Out 508? 5 Insights on Accessibility

Section 508 of the Rehabilitation Act of 1973 requires federal agencies to create products and information that give employees and members of the public with disabilities access that’s “comparable to the access available to others.” But 45 years in, many teams and organizations across government still struggle to meet this mandate.

February 11, 2019 Read More

Topics: User Experience and Accessibility

Celebrating Our “Quinceañero”

After 15 years,, the trusted source of government information in Spanish, begins a new era. As part of our fifteen year celebration, we are announcing our new name: USAGov en Español.

November 27, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Design and Development, Multilingual

Three Things to Expect from a Partnership with USAGov

The outreach team has been partnering with federal agencies for years to share government information with the public. Recently, we launched our partnership toolkit to demonstrate exactly what our team does, show which agencies we’ve teamed up with in the past, and initiate conversations with potential new partners.

November 05, 2018 Read More

Topics: Marketing

How We Held a Successful All-Virtual Workshop

We scheduled an online workshop to discuss how to improve and reorganize our Military and Veterans section. We all were teleworking the day the event was planned, so it became a 100 percent virtual session – which ended up being remarkably successful! We wanted to share some of what we learned to be best practices.

September 09, 2018 Read More

Topics: Design and Development

Recent Grads Talk Takeaways on USAGov Rotation

The Emerging Leaders Program (ELP) at GSA is a two-year Pathways program for recent graduates to transition from college to a career in government. Each participant rotates through up to seven different offices within the agency, working closely with team members and learning about the work before being permanently placed. The program offers networking opportunities, in-depth trainings on technical and leadership skills, and previews a variety of career tracks.

August 30, 2018 Read More

Topics: Marketing, Content, User Experience and Accessibility, Performance and Analytics

Five Tips I Quickly Learned Leading a Team

Here are some key things I've learned while leading the outreach team — from sprint lengths and editorial calendars, to meeting overload and how to learn to lead more effectively.

August 15, 2018 Read More

Topics: Marketing

About the USAGov Blog

USAGov is working to create the digital front door for the United States government. Follow our progress and help us learn as we go!

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