Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español

June 30, 2020   Posted by: Fabiola Herrera and Andres Quiñones

User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.

Watch this video to see how qualitative and quantitative data inform the content strategy for USAGov en Español. See how our program uses the Digital Analytics Program (DAP) and other tools and learn how we analyze web and contact center data to make content recommendations.

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