Our Blog

Every first week of every month, USAGov's marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act as a reminder of what's coming up that month that contributors need to be aware of. It also gives a heads up to our Analytics Team about what promotions could be the causes of increased website visits, email, and social media traffic.

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission, to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention to is social media; and we routinely measure how our efforts are going.

We recently marked the end of an era at USAGov as we transferred management of our  publication distribution program to the Government Publishing Office (GPO) facility in Pueblo, Colorado. The decision was difficult, but necessary to focus more resources online.

Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

The United States celebrated its 240 birthday on July 4, 2016.

Content marketing is everywhere and you're hearing more about it every day—but how do you do it well?

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers.

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

They ranked among our top three most popular emails in 2015.

The first phase of our partnership with Facebook included Facebook "megaphones" being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook's megaphone is a featured box that is displayed at the top of all user's News Feeds. (You may recall seeing these after certain disasters giving users the option to quickly donate to Red Cross or other organizations).