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The United States celebrated its 240 birthday on July 4, 2016.

Content marketing is everywhere and you're hearing more about it every day—but how do you do it well?

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers.

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

They ranked among our top three most popular emails in 2015.

The first phase of our partnership with Facebook included Facebook "megaphones" being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook's megaphone is a featured box that is displayed at the top of all user's News Feeds. (You may recall seeing these after certain disasters giving users the option to quickly donate to Red Cross or other organizations).

One of the most important rights of American citizens is the right to vote.This is why we were excited to launch Vote.USA.gov in September 2015, and why we are continuing our efforts to make it simple for Americans to register to vote. Thousands of sites link to USA.gov as the official source of government information and services. Beginning this week, Facebook is reminding its users of state voter registration deadlines and linking prominently to Vote.USA.gov to help users complete the registration process. Users can also share their registration status with friends and family, which can be a powerful tool in influencing others to register.

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity.