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Anyone engaged in content marketing or content production probably owns a robust editorial calendar.  A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year.

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Administration.

Content marketing is everywhere and you're hearing more about it every day—but how do you do it well?

Four years ago, BusinessUSA launched with a mission to revolutionize the way government provides services to small businesses and exporters. Using technology to erase bureaucratic boundaries, BusinessUSA streamlined the way businesses find and get what they need from government.  This “no wrong door” approach combined resources from over 800 websites and created a single point of entry for businesses looking to grow and expand.  

At USAGov, we’re taking a close look at Kids.gov -- a long-standing site focused on providing information and resources to parents, teachers, and kids. Our cross-functional team has joined forces to “reenvision” the site’s content and presentation to be sure that we’re doing our best to meet the needs of our current audience.

Partnership and collaboration are at the cornerstone of innovation within the federal government. In support of this belief, USAGov’s Sarah Crane recently spoke at an EPA sponsored conference in Crystal City. Her presentation entitled, “The Future of Digital Government: The Next Big Things” focused on the following key topics:

Even in the digital age, we must remember that not everyone has access to the Internet. But they should still have access to government information. As part of USAGov’s effort to do just that, we produce the Consumer Action Handbook (CAH) and the Guía del Consumidor in Spanish. This publication empowers people to make informed purchases, avoid fraud, and exercise their consumer rights. More than a textbook, the CAH is actionable. We do the legwork, aggregating the resources from across government and the private sector.  

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does in the source language, but in a way that resonates with the target audience.

They ranked among our top three most popular emails in 2015.

Visitors to USA.gov searched for over 10,000 different words or phrases in 2015. Many of these terms are different, but have similar meanings—like jobs and careers. We grouped these terms into categories and sub-categories in order to get a larger view of what people want from the government. The most popular search topics this year were related to: