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Image description: In case you missed it, Smokey Bear turned 70 over the weekend!

From the National Archives:

Smokey Bear turned 70 yesterday - debuting in a U.S. Forest Service poster on August 9, 1944.

In our online catalog we found two versions of a Smokey Bear poster, from that same 1940s-era as Smokey’s original debut. One image is of the original artwork; and the other a slightly different final poster. (In the final version it appears Smokey reverted from the academic regalia in favor his standard issue uniform of a ranger’s campaign hat and dungarees):

Smokey Bear in professor gown…lecturing a small bear cub.
From the series: Original Artwork for World War II Posters, 1942 - 1945

SMOKEY SAYS - HOLD `TIL IT’S COLD… PREVENT FOREST FIRES, 
From the series: World War II Posters, 1942 - 1945

Learn more at Smokey’s Journey!