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Green Marketing Claims: How to Tell Fact From Fiction

You have probably seen products with labels claiming that they are “eco-friendly”, “all-natural”, or “made from recycled materials”. The challenge with these statements is that there is no clear definition of these terms. Here are some tips to help you sort through green marketing:

  • Look for specific (ex. “contains 75% post-consumer recycled materials”) rather than vague statements about environmental impact.
  • Determine whether the green marketing claims apply to the packaging, the product, or both.
  • Beware of fake third-party certification. Visit Consumer Reports’ website to find reliable environmental labels.

Get more tips to help you go green.

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