Green Marketing Claims: How to Tell Fact From Fiction
You have probably seen products with labels claiming that they are “eco-friendly”, “all-natural”, or “made from recycled materials”. The challenge with these statements is that there is no clear definition of these terms. Here are some tips to help you sort through green marketing:
- Look for specific (ex. “contains 75% post-consumer recycled materials”) rather than vague statements about environmental impact.
- Determine whether the green marketing claims apply to the packaging, the product, or both.
- Beware of fake third-party certification. Visit Consumer Reports’ website to find reliable environmental labels.