What is the Burden of Proof for Deceptive Business Practices?
On Twitter, @erconger asked us, “What is burden of proof of deceptive business practice?”
Before a company runs an ad, it has to have a solid proof to back up all claims - express and implied - that consumers take from the ad. If the claim is about health, safety or benefits of the product, companies need “competent and reliable scientific evidence.”
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